Table of Contents
- Overview of Soft Gamings
- What The Platform Offers
- Bonuses and Promotional Tools
- Soft Gamings Licences & Security
- Games Library and Suppliers
- Mobile Gaming with Soft Gamings
- Payment Methods at Soft Gamings
- Availability of Customer Support
- Soft Gamings Affiliate Software
- Pros and Cons
Overview of Soft Gamings
Sometimes when you hit a landing page of a company’s website, you know in an instant that you’re going to like them!
Soft Gamings is one of those companies. It doesn’t hit you with a “We are this, and we are that” approach. It asks a simple question: “So you’re interested in building your own casino?”
I wasn’t, I was just reviewing your company, but now I am 100% wondering if I can open my own casino.
Soft Gamings has been offering white-label and turnkey solutions for online casinos since 2008. Operating under a single integration, licensing and banking method.
The company began life in 2007 as a reseller and now employs more than 400 people and has 250 clients worldwide.
Their mission is simple and clear -“to stimulate the growth and business success” of their clients.
With offices in Malta, Latvia and Cyprus, they promise to offer new clients flexibility in their product to “tweak” to client tastes.
What is really appealing for new casino operators is that they share risk and reward. That means as your revenue and margins improve, so do theirs.
There is no bigger incentive for a company to do the utmost best for their customers than when they share income.
What The Platform Offers
The real question here is, ‘what doesn’t it offer’!
Soft Gamings offers four software solutions:
White-label solutions are cost-effective ways to get a casino up and running quickly because licensing and web builds are all part and parcel of the package. You just add the finishing touches.
Turnkey solutions are great if you want customisation and to be more hands-on in the running of the casino.
The self-service software solution offered by Soft Gamings is pretty unique for the platform sector. If you buy into this package, you get all the technical documentation and a set of scripts to build your own casino with support from Soft Gamings along the way.
SoftGamings also offers a Bitcoin-specific build, promising a “go live” date of just two months after confirmation of go ahead.
Product wise, these solutions offer:
- Game integration
- Sports betting
- Slot bundles
- Live casino bundle
- Banking and payment solutions
- Bonus system
- Crypto payments
Bonuses and Promotional Tools
The bonus element of the Soft Gamings platform can be integrated via API into any online casino and includes features such as tournaments, a shop and loyalty levels.
It covers all the bonuses and promotions players love including:
- First Deposit
- New Deposit
- Loyalty points
- Customer Levels
That means free spins, matched deposits, and cashback are all part and parcel of the offer when it comes to bonuses and ongoing promotions.
Soft Gamings Licences & Security
This platform provider offers multiple licences in many jurisdictions making the world your oyster when searching for new casino players.
- Malta Gaming Authority
- Curacao Gambling Licence
- B2B supplier Belarus
- B2B supplier Latvia
- B2B licence Greece
- Belgian Gambling Licence
- B2B licence Canada
- B2B Licence Romania
- Isle of Man Gambling Licence
Soft Gamings are also in the process of sportsbook certification for several US markets.
When it comes to security, Soft Gamings passes all the tests because their information security management standards are fully compliant with something called ISO 27001. This is the gold standard global certificate for security.
Soft Gaming is also a multi-award winner, picking up the Best Platform of the Year award at the 2019 Russian Gaming Week conference and the Best Online Casino Provider of the Year at the BSG Awards 2019.
Games Library and Suppliers
With more than 200 software providers, Soft Gaming can cater for all tastes. They wrap up their gaming solution offer into three bundles, a slot bundle, a game bundle and a sports bundle.
Online casinos can choose from 10,000 slots, table games, live casino, instant win and bingo games.
The sports bundle offers 370,000 pre-match bets and 200,000 live events each year on 60+ sports. There’s also live match tracking and exclusive match betting.
Software supplier studios include:
- 1×2 Gaming
- Apollo Games
- Blueprint Gaming
- Big Time Gaming
- Evolution Gaming
- Hacksaw Gaming
- Pragmatic Play
- Plank Gaming
- Push Gaming
- Tom Horn
Soft Gaming has some of the world’s best bingo-producing software companies on their books, most notably Playtech, Pragmatic Play, and Relax Gaming. If you’re an online casino operator who has got their Kelly’s Eye on a bingo game, you’re sure to find what you are after with Soft Gamings. However, there’s no bingo host/room solution available; in other words what’s on offer is bingo-style casino games.
The slot action at SoftGamings is provided by 60 quality studios. They range from veteran studios like Microgaming to new and funkier studios like Haberno. That means there’s a world of options to choose from. If your target market is old school and likes the classic features of a land-based casino slot, you can plump for Ainsworth. But if the players you’re after are younger and more into gameplay, you can choose companies such as Yggdrasil for heightened narratives and better animation graphics.
The list of providers at Soft Gamings is so big and so varied they cover the full range of casino games, including classics such as blackjack, Poker, Baccarat and Roulette, as well as more tailored solutions such as Andar Bahar and Sic Bo for eastern markets.
Who doesn’t love a spot of live action? There are great live studios on Soft Gamings books, but the top of the shop for us has to be Evolution Gaming and Pragmatic Play Live.
These two frontrunners have been leading the race to bring all the sociability and real-life action into people’s homes for some years now.
Mobile Gaming with Soft Gamings
Whether they’re customised or templated, Soft Gamings’ websites are perfectly optimised and best viewed on mobiles and tablets.
That’s great news if you’re a busy, on-the-go person, trying to slip into a spot of gambling at break time.
Plus, most software studios these days build in HTML5, making games perfectly scalable whatever device you’re on.
Payment Methods at Soft Gamings
Like all good platforms, Soft Gamings offers its clients an in-built wallet so that payments, incoming and outgoing, can be accommodated.
The company works with 30 payment providers and has more than 100 payment methods people can deposit and withdraw.
- Debit Cards (Visa & Mastercard)
- eWallets (Neteller, Skrill, ecoPayz)
- Wire transfer
- Mobile payments
- Crypto (PayCryptos)
Payment methods are a big deal for a casino! They’re definitely a deciding factor for new players; after all, who doesn’t want a fast-paying online casino in this technologically advanced age?
Availability of Customer Support
Soft Gamings software allows for a single customer view; in other words, you can see what your players are up to at the click of a button.
For those customers who are unhappy or who require support, Soft Gamings offers customer support via Live Chat and email.
Their friendly team are on-hand 24/7, 365 days a year, but the primary language is English.
They also offer, as you would expect, round-the-clock support for their clients.
Soft Gamings Affiliate Software
When it comes to affiliate marketing, Soft Gamings doesn’t push its affiliate marketing tracking or reporting to the fore.
Instead, the smart folks in their marketing team have developed two of their own SEO packages to generate new leads.
Clients can choose from a Silver or Gold package which includes:
- Campaign Setup
- Page Optimisation
- Content Marketing
- Link Building
And you have to say; judging on the content they’ve produced for themselves, you would buy into one of these packages.
Soft Gamings’ website is an exemplar for easy-to-understand, relevant content that sets out exactly what a potential customer needs to know.
In terms of affiliate marketing, the company’s platform fully supports all campaign and sub-campaign codes and remote registration pages.
Pros and Cons
- Great selection of products and software solutions
- Brilliant website that explains all you need to know
- Revenue share
- Ability to build yourself with tech support
- No UK Licence
- No dedicated bingo or poker room solutions