Table of Contents
- Overview of EveryMatrix
- What The Platform Offers
- Bonuses and Promotional Tools
- EveryMatrix Licences & Security
- Games Library and Suppliers
- Mobile Gaming with EveryMatrix
- Payment Methods at EveryMatrix
- Availability of Customer Support
- EveryMatrix Affiliate Software
- Pros and Cons
Overview of EveryMatrix
Established in 2008, EveryMatrix is a leading iGaming B2B company with offices around the globe.
Over the last 15 years it has developed into a leading player in the platform market, winning numerous awards years.
More than 700 employees working in Europe, Asia and America support the work of their 200 clients globally.
EveryMatrix offers software, solutions and services for online sports betting and casinos; including payments and affiliate management, to name a few of their product list.
Their product suite is modular and API driven; in other words, operators can choose the elements they want, and the API makes it fit in perfectly with their current systems.
This modular, as opposed to a monolithic approach, means customers can pick and mix what they want to buy. The company also shares incentives with its customer base, which means that when turnover, margins and new player percentages increase, both parties win.
That’s a surefire sign that you’ll be working with a company doing everything it can to swell the coffers.
One of the primary visions of EveryMatrix is to “help gaming operators implement bold ideas and unleash unlimited creativity.” because “Everything is Possible”.
This is a can-do company!
What The Platform Offers
What doesn’t it offer? It has the eight modules that make up the backbone of the product offer, namely:
This module gives you access to 12,500+ games from a whopping 250+ software providers. It’s got a scalable API architecture which means casino operators can choose how much or how little they want to incorporate games. It also comes with a unified bonus system for new and current customers.
The OddsMatrix Module is EveryMatrix’s Sportsbook offer. The data feed has thousands of live events every month, complete with odds, stats, scores and settlements. It also has those wonderful “widgets” where you get to watch a virtual 2D game playout in real-time.
It includes more than 110,000 Live Events a month, 105,000 pre-live events, and 450 bet types from 250+ sports and eSports.
Wowzers! That’s a lot of sports action.
This is the brain module of the operation. It provides a Player Account Management solution for handling players and transactions. There are also features like enhanced wallet and transaction monitoring, compliance for responsible gambling regulations, fraud detection tools, customer segmentation tools and in-depth reporting.
This module gives casinos and sportsbooks the ability to manage online and offline marketing channels, including tracking from affiliate organisations. It was the winner of the Affiliate Software Suppliers award at the EGR B2B Awards in 2022.
This module does what it says on the tin. It helps casinos and sportsbooks to improve the number of new players signing up, keep the customers they’ve got and reawaken any who may have fallen asleep (not literally) and not logged in for a while.
This module is what’s called a “gamification” solution. In other words, it allows you to create your own jackpots. There’s also a segmentation tool so that you can develop offers with a specific player type in mind.
This is the game aggregator module of EveryMatrix. Essentially, it’s a piece of software that pulls all the slots from all the different software providers, partners with EveryMatrix and makes them available to casinos. Casinos can then pick and choose game types, features, themes, or specific studio providers who they feel will be appealing to their target market.
This is another mobile that says exactly what it does! It’s the money module where all the payment options for different countries, fraud prevention and Know Your Customer questions live.
Bonuses and Promotional Tools
EveryMatrix’s Bonus Feature offers a range of bonuses and promotional tools.
Bonus features include:
- Free Bonus
- Free Spis
- Free Sports Bet
- Multi-level wagering bonuses
- Cashback based on player losses
- Odds Boosts
- Stake back Sports
Gamification is taken to a new level with multi-level missions and rewards, tournaments and rewards as well as integration into 3rd party competition labs so that players can see their ranking position when playing tournaments and other gamification offers.
EveryMatrix Licences & Security
You don’t get to become regarded as a leading operator in the iGaming market without having the right credentials when it comes to licensing and security.
As we mention later in the money section, EveryMatrix is certified as PCI DSS Level 1 – that’s the highest level any business can achieve to show how secure it is handling other people’s financial data.
They also have a raft of licences, including:
- Malta Gaming Licence
- UK Gambling Commission
- Spain Software Certification
- Romania Gambling Licence
- Greece Gambling Licence
- Curacao Gambling Licence
And that’s not all! EveryMatrix is also fully compliant with Swedish, Lithuanian, Norwegian, Armenian and Georgian laws.
That means a casino using EveryMatrix is compliant and licensed in some of the world’s most lucrative gambling markets.
Games Library and Suppliers
The game library available at Every Matrix is HUGE. It includes more than 12,500 casino games, 110,000 monthly sports and esports live betting, 400+ Jackpot games – all from 250+ content providers.
They work with quality studios, including:
- 1×2 Gaming
- Big Time Gaming
- Blueprint Gaming
- Evolution Gaming
- Hacksaw Gaming
- Mr Slotty
- Play n’ Go
- Pragmatic Play
More than 40 software providers partnered with EveryMatrix offer Bingo as part of their game mix. That is an epic number of providers and includes big names like Ainsworth, Microgaming and Pragmatic Play; notable games include Diamond Dazzle and Bingo Blast.
As a slot fan, the wealth of games on offer through Every Matrix is extremely exciting.
You can enjoy wonderful old-school slots right out of a land-based casino from the brilliant Ainsworth, graphically stunning offers from newer companies like Elk and old-school favourites from the titan of iGaming, Microgaming. A selection this wide covers every feature from stacked wilds to sticky wilds, cascade and win to cash collect. This is slots heaven!
It has a staggering amount of games for a casino to choose from.
If the vibe and sociable side of a land-based casino is what you’re looking for, then EveryMatrix has variety in abundance, with more than 30 studios offering variations on live table games and game shows. The star of the show is, without doubt, Evolution Gaming, whose Monte Carlo inspired live dealer games have been leading the market for some years now.
Mobile Gaming with EveryMatrix
EveryMatrix updated its API software back in 2016 to make sure that casinos and sportsbooks could serve up their offer perfectly for native mobile use.
These days most game developers build using HTML 5 so there won’t be any issues loading, playing or enjoying games on tablets and mobiles.
Payment Methods at EveryMatrix
When it comes to cash, EveryMatrix has everything a casino or sportsbook needs to ensure the wheels of commerce are greased correctly.
It is PCI DSS Level 1 Certified – which means it has passed the test for the highest level of security a company can have for a business that stores, processes or transmits financial data.
They’ve also got a bulging wallet when it comes to payment options, with more than 300 payment options available in 250 countries.
Banking methods such as eWallets, Debit Cards, Credit Cards, Crypto, APM and Bank Transfer make up their extensive portfolio of banking methods. What’s more, they’re available in 250+ currencies.
Speed of withdrawals is very much dependent on the individual casino/sportsbook and bank involved.
Availability of Customer Support
What’s very cool about EveryMatrix is that they don’t just say “here’s a load of products to buy; away you go”. They also offer a good selection of support services, including:
- Marketing Management
- Customer Services
- Affiliate Management
- VIP Management
- Product Management
- Bonus Abuse Monitoring
- Responsible Gambling
Just like their products, they’ve been designed in a modular way so you can buy into one or all – depending on the depth of your wallet.
In terms of customer support, they offer 24/7 multilingual support via Live Chat, email and telephone.
EveryMatrix Affiliate Software
For those uninitiated with the idea of affiliate marketing, it’s pretty simple.
Other websites or social media feeds pass over potential customers via a link, and then you pay them per click.
The challenge for the company paying is to know who sent what! As we’ve already mentioned, this module by EveryMatrix was an award winner in 2022, and it’s not hard to see why.
It gives you everything you need to create, track, analyse and manage your affiliate network.
It also includes anti-fraud tools and multi-tiered payment mechanisms so that you can keep a hold of those affiliates sending you the hottest leads.
Pros and Cons
- Brilliant modular package of platforms
- Services such as marketing are also available
- A huge number of games and sports
- Secure and trusted
- Good selection of bonuses
- Licences are European focused
- No white-label solution for newbies