Table of Contents
- Overview of Soft2Bet
- What The Platform Offers
- Bonuses and Promotional Tools
- Soft2Bet Licences & Security
- Games Library and Suppliers
- Mobile Gaming with Soft2Bet
- Payment Methods at Soft2Bet
- Availability of Customer Support
- Soft2Bet Affiliate Software
- Pros and Cons
Overview of Soft2Bet
Soft2Bet is a casino and sportsbook platform that was formed back in 2016, and they have grown exponentially ever since.
The company now employs more than 1,000 people globally, with offices in Malta, Bulgaria and Cyprus.
With more than 100 software providers and 100 payment methods, they have been shortlisted a number of times in the last few years for many industry awards, winning the SBC 2021 White Label Supplier of the Year and Best Online Casino Product of the Year in 2021 at the MIGEA Awards.
This is a rapid growth company powered by passionate people and aiming to make iGaming “reputable and responsible”.
You don’t get to grow this quickly as a business without being highly skilled and highly driven.
What The Platform Offers
Soft2Bet offers both White-Label and Turnkey solutions for online casinos and sportsbooks.
This means if you’re a casino, you can simply develop the brand and buy the full package White-Label solution and get your casino up and running quickly or boost your business with more customizable turnkey solutions.
Soft2Bet offers:
- A scalable in-house platform
- Gamification Engine
- Casino and Sportsbook game solutions
- In-house Customer Management System
- Customer Support – 24/7 availability, including Live Chat in 14 languages.
- Payments, Risk and Compliance
- Affiliate Management System
- Licences
Bonuses and Promotional Tools
Soft2Bet’s bonus system is called the Gamification Engine and includes instant rewards, challenges and a bonus shop.
There’s also a reward system to help retain players for longer.
Gamification is a way to make casinos more immersive and rewarding for players.
The platform also comes with an inbuilt Customer Relationship Management function allowing customers to acquire new customers with offers and welcome bonuses as well as understand their current customers better in order to use better marketing tactics to keep hold of them.
Welcome offers for new players include free spins, cashback and matched deposit bonuses.
Once new players have joined, the gamification engine kicks in, rewarding players and incentivizing them through challenges and ongoing rewards.
There’s also a multi-level VIP system in place with ever-increasing and improving rewards and features for the high-rollers.
Soft2Bet Licences & Security
If you’re signing up with Soft2Bet for a White-Label solution, then that means you don’t have to worry about licensing. It’s all part of the package, including any updated compliance requirements. Giving you immediate access to the .com market.
Soft2Bet is licensed by the Malta Gaming Authority, the Swedish Gambling Authority as well as having a Curacao Gaming licence.
In 2019 the company was awarded the leading standard for IT security – the ISO 27001 certificate. This is the world’s best standard for information security.
Soft2Bet also has an anti-fraud and anti-bonus abuse system in place, along with Know Your Customer documentation. All of this means Soft2Bet operates very safe casinos.
Games Library and Suppliers
This company offers a phenomenal 8,000 games from 40+ quality software studios, which include 400 jackpot games, 250 table games and 400 Live Casino tables.
Plus, it offers a sportsbook solution. Here you will find 600,000 pre match events, 500,000 live events and 200,000 virtual events each year from 60 sports. Features include partial cash out, bet builder and stats so that punters can make more informed decisions.
Software suppliers include:
- Merkur
- Hawksaw Gaming
- Elk
- Red Tiger Gaming
- Evolution Gaming
- Play n’ GO
- Pragmatic Play
- NetEnt
- Push Gaming
- Wazdan
- Iron Dog
Bingo
Soft2Bet has plenty of providers on its books who offer quality bingo games. Most notable is Pragmatic Play, whose titles include Diamond Dazzle and Bingo Blast. There are also scores of bingo-style games to choose from, such as Rio Bingo and Tomatina Bingo.
Slots
Stick a pin in Soft2Bet’s client software list, and you will hit something that slot fans love.
There are new studios such as Iron Dog and Hacksaw that offer those high-end graphics that look like they’ve fallen straight out of a Hollywood studio. Then there’s the old guard of slot developers who has been around the block a few times and know what players want, such as Red Tiger and Quickspin.
This is a slotty smorgasbord full of quality games and fun features.
Other Games
With more than 250 table games available, casinos can fill their boots with the best baccarat, roulette and blackjack games around.
Live Casino
Soft2Bet offers casinos plenty of live choices with more than 400 live table games as well as game show-style gambling. The standout provider of choice for live gaming is Evolution Gaming, which has been a pioneer and market leader in the field for some time. But that’s not the only live provider they offer; Pragmatic Live is another great choice.
Mobile Gaming with Soft2Bet
Almost all software studios providing games these days operate a mobile-first approach using HTML5, which is perfect for serving up their games on handheld devices.
It also means better graphics.
When it comes to the casino platform hosting the games, it’s then just a matter of making them responsive so that they adjust and scale to your device of choice.
Payment Methods at Soft2Bet
Soft2Bet has an extensive group of payment mechanisms with more than 110 payment providers.
That means a plethora of choices for casinos to offer the most used and respected payment options in the country they are marketing themselves in.
There’s a great mix of traditional banking methods, such as bank transfers and credit and debit cards, as well as newer ways to pay, including eWallets and eVouchers.
Top companies available via Soft2Bet include Mastercard, Trustly, Neteller and Paysafecard.
Withdrawals tend to be swift, with a processing time of fewer than 24 hours and payment between one and three days on average. eWallet withdrawal speeds are typically a lot quicker.
Availability of Customer Support
Soft2Bet has a knowledgeable, friendly bunch of call centre staff available 24/7. At the time of this review, they were handling 150,000 chats per month.
Their customer support team is also multilingual, offering help in 14 languages, including English, Swedish, German, Russian, Norwegian, Polish, Portuguese, Japanese, Finnish, Hungarian and Italian.
Communication channels include Live Chat, telephone and email.
They also offer VIP customer support to ensure the highest level of service for your best customers, along with customised events, gifts and offers.
Soft2Bet Affiliate Software
Soft2Bet’s affiliate marketing software allows you to calculate the profitability of advertising campaigns with all the information you need in one easy-to-access place.
It also has a personal account management tool for working with advertising materials, statistics and payments.
All of this helps you track what companies and websites are sending you the highest-yielding clicks when it comes to lead generation.
Pros and Cons
- Great White-Label solution
- Multilingual customer service
- Phenomenal choice of payment methods
- Professional ‘can-do’ vibe
- No UK Gambling Commission licence