Online Casino Platforms

Playing at an online casino is lots of fun thanks to the games, bonuses and other features available. However, many online casinos don’t develop these offerings themselves. Instead, they simply acquire a ready-made service from larger gaming companies known as casino platforms.

Some of the best sites on the market use these casino platforms to simplify site development and operation, while the casino owners focus on marketing plans and optimising the experience for players.

This guide to casino platforms will highlight the advantages of these casino platforms and their role in bringing to life the casino sites we know and love. We’ll also introduce some of the top casino platforms behind the best UK online casinos.

  • 5 Free Spins on Wolf Gold, No Deposit Required
    Slots Animal Casino Review
    • No Deposit
    • Classic progressive jackpot slots
    • Lots of Ongoing Bonuses
    #ad. 18+. Gamble Responsibly. Begambleaware.org. New players only, no deposit required, valid debit card verification required, 65x wagering requirements, max bonus conversion to real funds equal to £50, T&Cs apply

    Welcome Bonus - Five Free Spins on Wolf Gold, No Deposit

    What’s better than a welcome offer of free spins? One with no deposit required, that’s what! Simply sign up with Slots Animal today and gain five free spins on the Wolf Gold slot. There’s a couple of key points to note with this opening offer. Firstly, any wins will need to be wagered x65. That means if you win £10, you will need to spin and win in excess of £650 before you can convert it into withdrawable cash. Secondly, there’s a cap on winnings of £50 - deposit what you might have in your balance when you’ve played through your wagering requirements. For us, free spin no deposit welcome bonuses are a big thumbs up. They are literally risk free and always worth considering.

    Terms and Conditions

    • New players only
    • No deposit required
    • x65 wagering requirements
    • Max bonus conversion £50
    +
  • Deposit £5+, Get £5 Bonus Cash + 30 Free Spins on Reel King Mega
    LottoGo Review
    • Chance to Win Big Money
    • More than 1,500 Games
    • Excellent Game Shows
    #ad. 18+. Gamble Responsibly. Begambleaware.org. T&Cs: 18+. New players only, BeGambleAware.org. 40x Wagering. Max Bet: £5. Max Win applies. Full T&Cs apply. Take time to think

    LottoGo Welcome Bonus - Deposit £5+, Get £5 Bonus Cash + 30 Free Spins on Reel King Mega

    Good things come in small packages. Take this lovely promotion of deposit £5, get a £5 bonus from LottoGo as a perfect example. It’s low-deposit, and that means you won’t need to spend a fortune when joining. It comes with a bang on average wagering requirement x40 the bonus (once you’ve wagered your deposit) and is available on the epic slot Reel King Mega. There is a cap on winnings, once wagering has been completed, of £15. However, this casino is all about spending a little to win big! Which makes this a perfect opening offer for LottoGo and gives players the chance to join a casino where they can win life changing sums of money on lotteries around the world.

    Terms & Conditions

    • New players only
    • x40 wagering
    • Max bet £5
    • Max win £15
    +
  • Deposit £10+, Win up to 500 Free Spins on Starburst
    Slots Animal Casino Review
    • Established operator
    • Classic progressive jackpot slots
    • Lots of Ongoing Bonuses
    #ad. 18+. Gamble Responsibly. Begambleaware.org. New players only, £10 min fund, free spins won via mega reel, max bonus conversion to real funds equal to lifetime deposits (up to £250) , 65x wagering requirements and full T&Cs apply here

    Welcome Bonus - Deposit £10+, Win up to 500 Free Spins

    When you join Slots Animal and deposit more than £10, you have the opportunity to spin the Mega Reel to win prizes including Amazon Vouchers and up to 500 spins on the slot Starburst. And that’s just for starters. Because for every deposit of £20 after that, you are rewarded with another spin on the Mega Reel. There’s some key terms and conditions within this offer that you need to be aware of. Namely, any wins from bonuses including free spins will need to be wagered x65 the amount of bonus won PLUS any remaining wagering requirement prior to cashing out. And that’s not all! The maximum amount of cash which can be converted to your withdrawable balance - after you’ve completed the wagering requirement - is the value of your lifetime deposits up to a maximum of £250. For example, if you win £400 once the wagering requirement has been completed and your total lifetime deposits are £50, then £50 and only £50 will be available to cash out.

    Terms & Conditions

    • New players only
    • £10+ deposit
    • Free spins won via Mega Reel,
    • x65 bonus wagering requirement
    • Max bonus conversion to real funds equal to lifetime deposits (up to £250)
    +
  • Deposit £10+, Get 100% up to £50*
    LottoGo Review
    • Chance to Win Big Money
    • More than 1,500 Games
    • Excellent Game Shows
    #ad. 18+. Gamble Responsibly. Begambleaware.org. *18+. New players only, BeGambleAware.org. Minimum Deposit £10. 40x Wagering in 7 days, Deposit played first, Max Bet £5, Max Win 5x the bonus amount, Certain games excluded. Full T&Cs Apply. Take time to think

    LottoGo Welcome Bonus - 100% Matched Bonus up to £50

    LottoGo offers new players a classic casino opening offer - a 100% matched deposit bonus of up to £50. Once you’ve signed up, you can claim this offer by clicking the promotional banner/bonus when making a deposit. LottoGo offers new players the chance to deposit anywhere between £10 and £50, and they will match it as a bonus. There are a couple of wagering requirements you need to be aware of. Namely, you will need to wager through your deposit amount first before unlocking the bonus. Once your bonus is activated, you will need to wager through the bonus amount x40 before you can withdraw any winnings. For instance, if your bonus amount is £10 and your wagering requirement is 40x, you will be required to wager a total of £400 before withdrawing any winnings. This offer also comes with a cap on the maximum winnings of x5 the bonus amount.

    Terms & Conditions 

    • New players only
    • Minimum Deposit £10
    • x40 wagering in seven days
    • Deposit played first
    • Max Bet £5
    • Max Win 5x the bonus amount
    • Certain games excluded - check before you play
    +
  • Deposit £10+, Get 100% up to £200 Plus 20 Free Spins on the slot Book of Dead
    21 Lucky Bet Review
    • More than 2,500 games
    • Sportsbook and Casino
    • Great ongoing promotions
    #ad. 18+. Gamble Responsibly. Begambleaware.org. New Players Only | Wager from real balance first | 50X wager the bonus | Contribution varies per game | Selected games only | Wager calculated on bonus bets only | Bonus valid 30 days / Free spins valid 7 days from receipt | Max conversion: 3x the bonus amount or from free spins: £20 | Withdrawal requests void all active/pending bonuses | Excluded Skrill and Neteller deposits | Full Terms Apply

    Welcome Bonus - 100% Bonus up to £200 Plus 20 Free Spins

    Wowzers! This is a nice opening offer by 21 Lucky Bet that is definitely worth checking out. New players joining this casino in the UK can enjoy a matched-deposit bonus of up to £200 PLUS 20 free spins on the slot Book of Dead. All you need to do to redeem this offer is sign up, deposit anywhere between £10 and £200 and play through your initial deposit before receiving your bonus money. The minimum deposit to redeem this offer is £10. On the face of it, this is a very enticing offer to attract new players. However, there are a couple of key terms and conditions you will need to be aware of before joining. Firstly, you will need to wager through your initial deposit x1. Secondly, the matched deposit bonus and any wins from free spins will need to be wagered/played through x50 before they convert to real cash. In other words, if you deposit £100, you will need to play and win in excess of £5,000 before you can withdraw any winnings. There’s also a cap on winnings of x3 your initial bonus amount. Free spin wins, which can be converted to real money, are also capped at £20.

    Terms & Conditions

    • New players only 
    • X50 wagering requirement
    • Matched Deposit bonus winnings capped at x3 bonus amount
    • Max wins from free spins capped at £20
    • Matched deposit bonus expiry is 30 days
    • Free spins expire after seven days
    • Deposits via Skrill & Neteller are not eligible
    +
  • Deposit £10+, Spin The Mega Wheel & Win up to 500 Free Spins on Starburst
    Slots 52 Review
    • Excellent bingo rooms
    • Quality studios
    • Great games
    #ad. 18+. Gamble Responsibly. Begambleaware.org. New players only, £10 min fund, free spins won via mega reel, max bonus conversion to real funds equal to lifetime deposits (up to £250), 65x wagering requirements and full T&Cs apply here

    Welcome Bonus - Win up to 500 Free Spins

    There are a lot of free spins up for grabs when you join Slots 52. New players who deposit £10 at this casino will receive a free spin on the Mega Wheel, where you get the chance to win prizes that include up to 500 free spins on the Starburst slot or other prizes including Amazon Vouchers. The Mega Wheel is the primary route for reward offers at this casino. After your initial deposit, you can claim a spin on the Mega Wheel for every deposit of £20. But be careful. You won't receive a spin if you deposit using the Quick Deposit option.  There are also a couple of other pertinent terms and conditions on this new member's offer. Firstly, you will need to wager/play through any wins from free spins x65 before you can withdraw any winnings, which is higher than the x40 average for the industry. Any wins at this casino on bonuses where you have completed the wagering requirement are capped at £250 or equal to the value of your lifetime deposits. In other words, if you deposit £10 and are lucky enough to complete the wagering requirements of x65, the maximum that will be converted to real cash on this opening offer will be £10.

    Terms & Conditions

    • New players only 
    • x65 wagering requirement 
    • Max cap on winnings of £250
    • Not all games contribute the same to wagering - check before you play
    +
  • Play £10+, Get 30 Free Spins on Secrets of the Phoenix Megaways
    Bally Casino Review
    • Grand old USA brand
    • Epic classic slots
    • Free spins with no wagering when joining
    #ad. 18+. Gamble Responsibly. Begambleaware.org. New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit. Free Spins: on Secrets of the Phoenix Megaways. Spins value: 20p each. 18+.
    Bally’s offers UK players 30 Free Spins when joining - and who doesn’t like free spins? You’ll need to register, deposit and play through £10 before you get your hands on those free spins. Of course, there may be bigger matched deposit offers available on the market, or offers with more free spins. However, the fact that this welcome offer comes with no wagering requirements is an absolute no-brainer. What you win, you win! This opening offer is a cinch to understand. There are a few terms and conditions, which we’ve outlined below, that you will need to abide by.
    +
  • Deposit £10+, Get 100% Up to £50 Bonus + 20 Spins on Book of Dead
    Peachy Games Review
    • Brilliant Bingo
    • Quality Progressive Jackpots
    • Great Payment Methods
    #ad. 18+. Gamble Responsibly. Begambleaware.org. " New Players Only, Minimum £10 Deposit and Wager, Free Spins on Book of Dead, x40 Wagering Requirement, Max Cash Out £250, 30 Day Expiry, Bonus Spins Two Day Expiry "

    Welcome Bonus - 100% Matched Deposit Bonus up to £50 Plus 20 Free Spins

    This fruity opening offer promises plenty of punch when joining Peachy Casino. New players can enjoy a 100% matched deposit bonus of up to £50 plus 20 free spins. The minimum deposit to redeem this offer is £10, and you will need to wager your deposit first. Wins from free spins and the bonus have a wagering requirement, or play-through, of x40. In other words, if you deposit £50 and receive a bonus of £50, you will need to play through and win in excess of £2,000 before you can withdraw any winnings. A x40 wagering requirement is bang on the average button when it comes to online casino offers. However, there is also a cap on winnings of £250 for both the bonus and free spins. On the plus side, Bingo counts x10 to your wagering requirement. In other words, if you played exclusively on bingo games with your bonus, the wagering requirement is reduced to just x4.

    Terms & Conditions

    • New Players Only
    • Minimum £10 Deposit and Wager
    • Free Spins on Book of Dead
    • x40 Wagering Requirement
    • Max Cash Out £250
    • 30 Day Expiry
    • Bonus Spins Two Day Expiry
    +
  • Deposit & Wager £10, Boost your account with 70 No Wager Spins
    Space Casino Review
    • Free Spins, with No Wagering
    • Speedy Withdrawals
    • Sportsbook & Casino
    #ad. 18+. Gamble Responsibly. Begambleaware.org. www.begambleaware.org | 10 Spins each day for 7 days after 1st deposit and first £10 wager on slot games; Winnings credited as cash; Cash value 10p per spin; Spins are valid for 24hrs on selected games; 18+; T&Cs apply.
    All casinos have different marketing tactics to try and get new players. Some offer big matched deposit offers, with equally big wagering or play-through requirements. Others offer less impressive matched deposit offers but with low wagering requirements. By far, our favourite Welcome Offer here at casinos.win is free spins with no wagering. And that's exactly what will get you reaching for the stars when you sign up for this space-themed casino. Simply deposit and spend £10 on any NetEnt game and enjoy 70 free spins on the Starburst slot. You will receive your free spins at a rate of 10 per day for seven days. Free spins are valued at £0.10, and what you win, you win! This opening offer is as simple as they come, it certainly isn't rocket science.
    +
  • Deposit £1+, Get 80 Chances To Win The Mega Moolah Jackpot
    Zodiac Casino Review
    • 80 Spins on Mega Moolah slot
    • Part of the Casino Rewards Group
    • Great Progressive Jackpots
    #ad. 18+. Gamble Responsibly. Begambleaware.org. Welcome Offer is for New Customers Only. The 80 chances are credited as £20 welcome bonus and players can spin 80 times at £0.25 on the Mega Moolah progressive slot game. The minimum first deposit required is £1, for all subsequent deposits the minimum deposit is £10. A two hundred times wagering requirement applies on all bonuses and certain games contribute a different percentage to the wagering requirement

    Zodiac Casino Welcome Bonus – 80 Chance to Win for just £1

    New players at Zodiac Casino have 80 chances to be an instant millionaire for just £1. Once you’ve signed up, your initial £1 deposit will give you 80 spins on the progressive slot – Mega Moolah. The 80 chances are credited as a £20 welcome bonus and players can spin 80 times at £0.25. But that’s not all! A further four deposits could see you enjoy a matched deposit offer of up to £480. The minimum deposit to redeem these matched deposit bonuses is £10. Here’s how it works:
    • First Deposit – 80 Spins on Mega Money for £1
    • Second deposit – 100% Match Bonus up to £100
    • Third deposit – 50% Match Bonus up to £80
    • Fourth deposit – 50% Match Bonus up to £150
    • Fifth deposit – 50% Match Bonus up to £150
    Sounds good, doesn’t it ? But there’s a big but coming. But you will need to wager/play through your deposit bonuses 200x before they can be converted to withdrawable cash. In other words, if you deposit £100 on your second deposit, you will need to win and wager £20,000 before you can take out any winnings. In an industry where 40x is a good average, this is steep, to say the least.

    Terms and Conditions

    • New players only
    • Seven-day expiry
    • All deposit bonuses have a 200x wagering
    • The 80 chances are credited as a £20 welcome bonus and players can spin 80 times at £0.25 on Mega Moolah
    • Only Slots and Parlor Games contribute 100% to wagering requirements
    +

Author:

Anne Ifeanyi

Last Updated:

16/10/2023

Table of Contents

What Are Casino Platforms and What Do They Do?

Many times, casino platforms are the ones that make your gaming experience possible. Starting up a new online casino from scratch isn’t a walk in the park. Besides the technical issues related to building the website, there are often lots of judicial and legislative steps before a casino can begin operating in any jurisdiction. It takes a lot of time, effort, and money.

Casino platforms are white-label solutions that take responsibility for some of the more complicated aspects of a casino business. They offer licence coverage for the sites that run on their platform. They also play the role of content aggregators so that operators don’t have to seek partnerships with individual software providers or integrate each game one by one. Here’s the full range of services that casino operators can take advantage of with the white label model:

  • Gambling sublicense
  • Custom website design and functionality
  • Web hosting
  • Payment solutions
  • Casino game software
  • Affiliate module and bonus system
  • Legal support
  • Technical support and player support

Getting to Know White Label Casinos

White-label casinos are sites that use white-label solutions. Some of the leading white-label casinos on the market are VideoSlots, King Billy Casino, and BitStarz Casino, just to name a few.

Already, it’s easy to imagine why the white-label model is the most popular way to launch fresh casino sites. But below is an overview of the pros and cons for a clearer picture.

Pros of White Label Casinos

Accessible in multiple jurisdictions

The biggest casino platforms have multiple licences across several gambling jurisdictions. Casino sites running on such platforms benefit from the licence coverage. So there’s a high chance they’ll be available to play in the UK.

Greater liquidity and larger jackpots

One of the fears surrounding new casinos is their limited financial capability and the inability to pay big wins. For white-label casinos, the casino platform contributes to the payout expenditure. They are often responsible for big jackpots and tournament prizes, while the operator covers smaller casino bonuses and prizes. So if you win big, you can rest assured that you’ll receive your funds in full.

Quality customer support

Even the most established casinos with the best customer support have taken years to fine-tune their service. However, with young white-label casinos, you don’t have to worry about inexperienced or inadequate support. White-label solutions cover player support, including all the necessary chats and other contact channels. They also provide qualified specialists who will assist players with site-related issues around the clock.

Quick time to market

It would normally take a long time to develop a casino from scratch and get the required licensing. However, white-label casinos allow operators to launch their sites quickly and without the hassle of the bureaucratic processes, extensive cost and time spent. As a result, players regularly have lots of new sites to try out.

Plenty of banking methods

An excellent way to spot a white-label casino is to check the range of banking methods. Third-party casino platforms often have established payment systems and agreements with multiple payment providers who wouldn’t work with just any up-and-coming operator. There are usually multiple payment methods to suit different regions also.

Cons of White Label Casinos

Similarity with brands on a shared platform

A casino platform will usually service multiple casino sites, all of which utilise the same software template. Operators can customise the site with their brand logo and designs, but the functionality, games, payment methods, and even bonuses are often identical. You may experience some déjà vu when playing at these sites because of the lack of uniqueness.

Player complaints take time to fix

The white-label provider handles the technical and player support aspects of casinos, so player complaints are not handled swiftly. The platform provider is the only one able to make certain changes, so any complaints at a casino have to be forwarded to the provider. The provider will then assess the issue and decide if it is worth fixing, as any changes will affect not only the site in question but all casinos on the platform.

Top Casino Platforms for UK Sites

There are dozens of these platforms currently available. Some host just a handful of casinos, while others support up to hundreds of sites.

Every MatrixJumpman Gaming
Every Matrix casinos are some of the most versatile on the market because this platform allows operators to pick and mix features and implement creative ideas. Thanks to innovative products like the SlotEngine to the BonusEngine and GamMatrix, they keep things fresh and engaging in many ways.Jumpman Gaming has grown to become one of the leading suppliers in the industry. The company started off as a bingo provider and is now a full-blown gaming platform with slots, casino games and the whole shindig. With over 150 Jumpman Gaming sites, you’ll enjoy some of the largest jackpots. 
SkillOnNetSoftSwiss
This decorated casino provider has quite a few awards to its name. From low wagering bonuses to a carefully selected library of 3000 games, fast payout methods, and fantastic customer support, SkillOnNet casinos are a cut above the rest. Check out PlayOjo and other excellent online casinos on this platform.SoftSwiss is one of the biggest online casino platforms with lots of great personalisation features and bespoke offerings. Play at a SoftSwiss casino if you want tailored bonuses, quality games and a fantastic mobile experience. This provider is also the market leader when it comes to crypto gambling. 
Aspire GlobalBlue Ocean Gaming
This platform provider is a leading supplier of iGaming solutions for online casinos, sportsbooks, and online bingo. Play at Aspire Global casinos for some of the best loyalty programmes and live casino tournaments, plus over 13,000 gamesFrom a software developer to a well-respected platform provider, Blue Ocean Gaming supports simple and uncomplicated websites that are great for beginners. Read our full Blue Ocean Gaming review and discover the best casinos powered by this provider, including the special bonuses and over 10,000 games available. 
White Hat Gaming
A highly reputable brand, White Hat Gaming powers some of the best online casinos and is particularly notable for security, robust licensing (even in strict markets) and an array of global payment methods like PayPal. If you’re looking for casinos with market-leading content, White Hat Gaming casinos have got you covered. 

Other active casino platforms include:

Choosing an Online Casino Site Based on the Platform Provider

Experience in Years

It goes without saying that providers who’ve been in the game for longer have greater experience. They’ve also had the time to fine-tune their services and may have acquired more licences, supporting gaming in multiple jurisdictions. That’s not to say that newer software solutions can’t have the same success, but older providers have a longer track record. Also, if they’ve lasted so long already, chances are they’re making players happy and will likely continue doing so.

Number of Casinos on the Platform

A platform attracting the most casino operators is likely a result of their favourable offerings. More importantly, a large number of sister casinos will enable much larger jackpot wins on linked progressive games. There’s also a better chance they’ll be able to pay big winnings since there’s a more significant market reach.

Quality of Gaming Software

Another point to consider when choosing a casino based on the platform provider is the gaming software available. These casino companies are also software aggregators, and they often have several thousand titles available on the platform. In this way, there’s a good spread of games at any casino they power.

That said, you should be looking for quality instead of quantity. Although in our experience, the best suppliers will offer a good mix of both. The list of partnering software providers is crucial. Microgaming, NetEnt, Evolution Gaming, Pragmatic Play, and Red Tiger Gaming are among the top providers you should look out for.

Industry Recognition and Awards

Awards are not just for show; they reveal which companies have caught the most attention from players and industry experts. Such recognition is a sign that a platform is doing something right. And these are the casino suppliers you want to entrust your time and money to. Some of the most respected awards are the EGR, IGB, and the SBC Awards.

Bonuses and Rewards Schemes

There are different kinds of bonuses at online casinos, from the matched deposit offer to no deposit bonuses, free spins, cashback and no wagering offers. Different platform providers favour certain bonuses over others. While some will provide no deposit bonuses, others choose to focus on providing free spins deals.

In the same way, player preferences differ regarding these bonuses. So if you’d rather have no wagering bonuses, you may want to stick to SkillOnNet casinos like PlayOjo. And if you prefer free spins over a deposit bonus match, you should go for sites powered by platforms that run the best free spins. You can also check for loyalty programmes, tournaments and game challenges that allow you to win cash prizes for extra entertainment.

Room for Personalisation

By default, white-label casinos use the same custom template offered by the platform provider. However, there should be enough room for customisation and personalisation so as to enable each casino to be as unique as possible. Some providers will allow greater room for personalisation and creativity that goes beyond just the design elements but extends to the bonuses, promotions, and combinations of games. SoftSwiss, for instance, provides different solutions for casinos at different stages of development instead of a single custom template.

Comparing the Top 5 Casino Platforms

SkillOnNetAspire GlobalWhite Hat GamingEvery MatrixSoftSwiss
Launch year20052005201220082012
Number of games3,000+13,000+3,000+12,500+13,000+
Bonus highlightLow wagering bonusesLoyalty programmesGenerous rewards systemMulti-level promotionsNo deposit bonuses
UK licenceYesYesYesYesNo
Level of personalisationMediumLowMediumHighHigh

White Label vs Standalone Online Casino Sites

White-label solutions are a popular alternative to standalone casinos. Standalone casinos are those that operate independently on their own. They don’t work with third-party platforms or use any custom templates. Instead, they handle all their services and develop all their products in-house. They are often stark opposites white-label casinos, so the advantages of one are the disadvantages of the other.

Standalone casino sites are time-consuming to launch, may not be available in many locations, and often only support small jackpot prizes. They may also have poor customer service at the start. On the other hand, they offer unique bonuses and promotions and provide a quality selection of games and payment methods that align with their vision. Player complaints are also quickly handled as the operator is in charge of web functionality and all site features. They regularly update the casino to give players the latest and best offerings.

Usually, if an independent online casino becomes successful, the company may develop and launch other brands using the same code. In this way, a new casino platform is born.

Online Casino Platforms FAQ

Are white-label casinos safe?

Yes, the best white-label casinos are safe because they benefit from the licensing coverage of their casino platform providers. Platforms like White Hat Gaming and SkillOnNet have multiple licences, including jurisdictions with the toughest laws, like the US.

What is the best casino platform provider?

Our guide has the top criteria for choosing the best casino platform. Different platforms have different bonus systems and different ranges of games, among other features. You can choose which features best suit your preferences.

Which platform provider has the best bonuses?

From slot free spins to match deposit offers, no deposit bonuses, and more, there are several fantastic bonuses available as part of a white-label solution. It’s up to you to choose which provider’s bonus you prefer. We personally appreciate SoftSwiss and SkillOnNet, which allow casinos to take a personalised approach to rewarding players. So you may receive tailored offers.