Table of Contents
- What Are Casino Platforms and What Do They Do?
- Getting to Know White Label Casinos
- Top Casino Platforms for UK Sites
- Choosing an Online Casino Site Based on the Platform Provider
- Comparing the Top 5 Casino Platforms
- White Label vs Standalone Online Casino Sites
- Online Casino Platforms FAQ
What Are Casino Platforms and What Do They Do?
Many times, casino platforms are the ones that make your gaming experience possible. Starting up a new online casino from scratch isn’t a walk in the park. Besides the technical issues related to building the website, there are often lots of judicial and legislative steps before a casino can begin operating in any jurisdiction. It takes a lot of time, effort, and money.
Casino platforms are white-label solutions that take responsibility for some of the more complicated aspects of a casino business. They offer licence coverage for the sites that run on their platform. They also play the role of content aggregators so that operators don’t have to seek partnerships with individual software providers or integrate each game one by one. Here’s the full range of services that casino operators can take advantage of with the white label model:
- Gambling sublicense
- Custom website design and functionality
- Web hosting
- Payment solutions
- Casino game software
- Affiliate module and bonus system
- Legal support
- Technical support and player support
Getting to Know White Label Casinos
White-label casinos are sites that use white-label solutions. Some of the leading white-label casinos on the market are VideoSlots, King Billy Casino, and BitStarz Casino, just to name a few.
Already, it’s easy to imagine why the white-label model is the most popular way to launch fresh casino sites. But below is an overview of the pros and cons for a clearer picture.
Pros of White Label Casinos
Accessible in multiple jurisdictions
The biggest casino platforms have multiple licences across several gambling jurisdictions. Casino sites running on such platforms benefit from the licence coverage. So there’s a high chance they’ll be available to play in the UK.
Greater liquidity and larger jackpots
One of the fears surrounding new casinos is their limited financial capability and the inability to pay big wins. For white-label casinos, the casino platform contributes to the payout expenditure. They are often responsible for big jackpots and tournament prizes, while the operator covers smaller casino bonuses and prizes. So if you win big, you can rest assured that you’ll receive your funds in full.
Quality customer support
Even the most established casinos with the best customer support have taken years to fine-tune their service. However, with young white-label casinos, you don’t have to worry about inexperienced or inadequate support. White-label solutions cover player support, including all the necessary chats and other contact channels. They also provide qualified specialists who will assist players with site-related issues around the clock.
Quick time to market
It would normally take a long time to develop a casino from scratch and get the required licensing. However, white-label casinos allow operators to launch their sites quickly and without the hassle of the bureaucratic processes, extensive cost and time spent. As a result, players regularly have lots of new sites to try out.
Plenty of banking methods
An excellent way to spot a white-label casino is to check the range of banking methods. Third-party casino platforms often have established payment systems and agreements with multiple payment providers who wouldn’t work with just any up-and-coming operator. There are usually multiple payment methods to suit different regions also.
Cons of White Label Casinos
Similarity with brands on a shared platform
A casino platform will usually service multiple casino sites, all of which utilise the same software template. Operators can customise the site with their brand logo and designs, but the functionality, games, payment methods, and even bonuses are often identical. You may experience some déjà vu when playing at these sites because of the lack of uniqueness.
Player complaints take time to fix
The white-label provider handles the technical and player support aspects of casinos, so player complaints are not handled swiftly. The platform provider is the only one able to make certain changes, so any complaints at a casino have to be forwarded to the provider. The provider will then assess the issue and decide if it is worth fixing, as any changes will affect not only the site in question but all casinos on the platform.
Top Casino Platforms for UK Sites
There are dozens of these platforms currently available. Some host just a handful of casinos, while others support up to hundreds of sites.
| Every Matrix | Jumpman Gaming |
|---|---|
| Every Matrix casinos are some of the most versatile on the market because this platform allows operators to pick and mix features and implement creative ideas. Thanks to innovative products like the SlotEngine to the BonusEngine and GamMatrix, they keep things fresh and engaging in many ways. | Jumpman Gaming has grown to become one of the leading suppliers in the industry. The company started off as a bingo provider and is now a full-blown gaming platform with slots, casino games and the whole shindig. With over 150 Jumpman Gaming sites, you’ll enjoy some of the largest jackpots. |
| SkillOnNet | SoftSwiss |
|---|---|
| This decorated casino provider has quite a few awards to its name. From low wagering bonuses to a carefully selected library of 3000 games, fast payout methods, and fantastic customer support, SkillOnNet casinos are a cut above the rest. Check out PlayOjo and other excellent online casinos on this platform. | SoftSwiss is one of the biggest online casino platforms with lots of great personalisation features and bespoke offerings. Play at a SoftSwiss casino if you want tailored bonuses, quality games and a fantastic mobile experience. This provider is also the market leader when it comes to crypto gambling. |
| Aspire Global | Blue Ocean Gaming |
|---|---|
| This platform provider is a leading supplier of iGaming solutions for online casinos, sportsbooks, and online bingo. Play at Aspire Global casinos for some of the best loyalty programmes and live casino tournaments, plus over 13,000 games | From a software developer to a well-respected platform provider, Blue Ocean Gaming supports simple and uncomplicated websites that are great for beginners. Read our full Blue Ocean Gaming review and discover the best casinos powered by this provider, including the special bonuses and over 10,000 games available. |
| White Hat Gaming |
|---|
| A highly reputable brand, White Hat Gaming powers some of the best online casinos and is particularly notable for security, robust licensing (even in strict markets) and an array of global payment methods like PayPal. If you’re looking for casinos with market-leading content, White Hat Gaming casinos have got you covered. |
Other active casino platforms include:
Choosing an Online Casino Site Based on the Platform Provider
Experience in Years
It goes without saying that providers who’ve been in the game for longer have greater experience. They’ve also had the time to fine-tune their services and may have acquired more licences, supporting gaming in multiple jurisdictions. That’s not to say that newer software solutions can’t have the same success, but older providers have a longer track record. Also, if they’ve lasted so long already, chances are they’re making players happy and will likely continue doing so.
Number of Casinos on the Platform
A platform attracting the most casino operators is likely a result of their favourable offerings. More importantly, a large number of sister casinos will enable much larger jackpot wins on linked progressive games. There’s also a better chance they’ll be able to pay big winnings since there’s a more significant market reach.
Quality of Gaming Software
Another point to consider when choosing a casino based on the platform provider is the gaming software available. These casino companies are also software aggregators, and they often have several thousand titles available on the platform. In this way, there’s a good spread of games at any casino they power.
That said, you should be looking for quality instead of quantity. Although in our experience, the best suppliers will offer a good mix of both. The list of partnering software providers is crucial. Microgaming, NetEnt, Evolution Gaming, Pragmatic Play, and Red Tiger Gaming are among the top providers you should look out for.
Industry Recognition and Awards
Awards are not just for show; they reveal which companies have caught the most attention from players and industry experts. Such recognition is a sign that a platform is doing something right. And these are the casino suppliers you want to entrust your time and money to. Some of the most respected awards are the EGR, IGB, and the SBC Awards.
Bonuses and Rewards Schemes
There are different kinds of bonuses at online casinos, from the matched deposit offer to no deposit bonuses, free spins, cashback and no wagering offers. Different platform providers favour certain bonuses over others. While some will provide no deposit bonuses, others choose to focus on providing free spins deals.
In the same way, player preferences differ regarding these bonuses. So if you’d rather have no wagering bonuses, you may want to stick to SkillOnNet casinos like PlayOjo. And if you prefer free spins over a deposit bonus match, you should go for sites powered by platforms that run the best free spins. You can also check for loyalty programmes, tournaments and game challenges that allow you to win cash prizes for extra entertainment.
Room for Personalisation
By default, white-label casinos use the same custom template offered by the platform provider. However, there should be enough room for customisation and personalisation so as to enable each casino to be as unique as possible. Some providers will allow greater room for personalisation and creativity that goes beyond just the design elements but extends to the bonuses, promotions, and combinations of games. SoftSwiss, for instance, provides different solutions for casinos at different stages of development instead of a single custom template.
Comparing the Top 5 Casino Platforms
| SkillOnNet | Aspire Global | White Hat Gaming | Every Matrix | SoftSwiss | |
|---|---|---|---|---|---|
| Launch year | 2005 | 2005 | 2012 | 2008 | 2012 |
| Number of games | 3,000+ | 13,000+ | 3,000+ | 12,500+ | 13,000+ |
| Bonus highlight | Low wagering bonuses | Loyalty programmes | Generous rewards system | Multi-level promotions | No deposit bonuses |
| UK licence | Yes | Yes | Yes | Yes | No |
| Level of personalisation | Medium | Low | Medium | High | High |
White Label vs Standalone Online Casino Sites
White-label solutions are a popular alternative to standalone casinos. Standalone casinos are those that operate independently on their own. They don’t work with third-party platforms or use any custom templates. Instead, they handle all their services and develop all their products in-house. They are often stark opposites white-label casinos, so the advantages of one are the disadvantages of the other.
Standalone casino sites are time-consuming to launch, may not be available in many locations, and often only support small jackpot prizes. They may also have poor customer service at the start. On the other hand, they offer unique bonuses and promotions and provide a quality selection of games and payment methods that align with their vision. Player complaints are also quickly handled as the operator is in charge of web functionality and all site features. They regularly update the casino to give players the latest and best offerings.
Usually, if an independent online casino becomes successful, the company may develop and launch other brands using the same code. In this way, a new casino platform is born.
Online Casino Platforms FAQ
Are white-label casinos safe?
Yes, the best white-label casinos are safe because they benefit from the licensing coverage of their casino platform providers. Platforms like White Hat Gaming and SkillOnNet have multiple licences, including jurisdictions with the toughest laws, like the US.
What is the best casino platform provider?
Our guide has the top criteria for choosing the best casino platform. Different platforms have different bonus systems and different ranges of games, among other features. You can choose which features best suit your preferences.
Which platform provider has the best bonuses?
From slot free spins to match deposit offers, no deposit bonuses, and more, there are several fantastic bonuses available as part of a white-label solution. It’s up to you to choose which provider’s bonus you prefer. We personally appreciate SoftSwiss and SkillOnNet, which allow casinos to take a personalised approach to rewarding players. So you may receive tailored offers.