A software provider that lives and breathes its motto – \u2018Trust. Energy. Quality.\u2019 – Play\u2019n GO\u2019s story starts in Sweden in the 1990s. Co-founders Joakim Dahl<\/a> and Johan T\u00f6rnqvist<\/a> – self-proclaimed geeky gamers – saw the future in online casino games, and by 1997, they were at the forefront of iGaming.<\/p>\n\n\n\n By their own admission, Play\u2019n GO was a small operation to start with, but by 2005, when Play\u2019n GO was established in its own right, the company was taking shape as the formidable force we see today. <\/p>\n\n\n\n Play\u2019n GO now has over 700 employees and has produced over 300 games. Whilst their HQ is still based in V\u00e4xj\u00f6, Sweden, Play\u2019n GO also have offices in the Philippines, London, Hungary and Malta. <\/p>\n\n\n The list of Play\u2019n Go services is extensive and includes casino games, bingo games, demo slots, mobile games, social casino, iGaming and online casino slots<\/a>. Play\u2019n Go also offers an eGaming platform that incorporates an omnichannel interface. Play\u2019n Go draws inspiration from sources as diverse as Norse and Greek mythology, Arthurian legends, and aliens. They even offer an eclectic selection of music-themed games. <\/p>\n\n\n Licensed in over 20 jurisdictions, including Europe, Latin America and Canada, Play\u2019N GO are regulated in the UK by the Gambling Commision, in Malta by the Malta Gaming Authority<\/a>, and in Gibraltar by both the Gibraltar Licensing Authority and Gibraltar Gambling Commissioner<\/a>. <\/p>\n\n\n\n In 2018 they expanded into the Italian market with Lottomatica and have recently ventured into the newly opened US market – alongside Bet MGM New Jersey – after receiving an Ontario supplier licence (October 2022). In 2018, Play\u2019n Go signed a deal with PokerStars to bring their games to their platforms, and in 2019, Iforium, a leading online casino aggregator, completed its integration with Play\u2019n GO and launched their games on its Gameflex\u2122 casino platform.<\/p>\n\n\n So, how did Play\u2019n GO become one of the casino industry\u2019s largest gaming entertainment suppliers? Well, they themselves credit their success to \u201crecognising the potential of gaming on the GO\u201d, making them Play\u2019n GO by name – Play\u2019n GO by nature! True to their word, the company was pioneering in being one of the first suppliers to bring casino games to mobile devices in 2007. <\/p>\n\n\n\n Recently, their CCO, Magnus Olsson, boldly claimed \u2018you cannot run a successful casino online in Europe without our games\u2019, and when you look at their portfolio, you can see that he may just be right. As a supplier that incorporates stunning graphics and immersive gameplay with multi-channel capabilities, Play\u2019n GO is the full package.<\/p>\n\n\n “We work to achieve our vision by focusing on entertainment, fun and quality \u2013 that’s in our DNA” \u2013 Johan T\u00f6rnqvist, CEO and Co-Founder of Play’n GO.<\/p>\n\n\n\n The Play’n GO brand is all about fun, innovation and creation. They see themselves not just as a gambling brand, but as an entertainment brand too. Their games are rich with glorious graphics, full of amazing story arcs brimming with backstories. Narrative and theme are at the heart of Play\u2019N GO\u2019s creations, with designers taking a holistic approach and believing that \u2018you’re only limited by imagination\u2019. They create not just a game, but an immersive world, and they try to do it as responsibly as possible.<\/p>\n\n\n As a supplier, Play\u2019n Go takes responsible gaming very seriously. As mentioned, they are keen to frame themselves as an entertainment company and stress that their products are a safe gateway into the gaming environment.<\/p>\n\n\n\n Indeed, not only do Play\u2019n Go have a Safer Gambling Council and regularly collaborate with regulators, research bodies and partners, but their CEO Johan Tornqvist recently appeared at the Kindred Safer Gambling Conference 2022 to explain just how committed the company is to keeping entertainment safe. He pledged that the company would put ethics above profit and would never incorporate the \u2018bonus buy feature\u2019 into their games. Tornqvist said he felt this feature pushed players in the wrong direction and that instead they should feel play and cost are worthwhile trade-offs. <\/p>\n\n\n As with all big firms within the iGaming sector, you will find CSR at the heart of the company. Play\u2019n GO are committed to \u2018climate\u2019 and have made many pledges to make the world a better place for all to enjoy. They feel they can better the Paris Agreement, and the company is striving for carbon neutrality by 2025 and net zero by 2030. <\/p>\n\n\n\n A \u2018change in progress\u2019 Play\u2019n Go is committed to reducing their direct and indirect carbon emissions, changing their systems and strategies and looking at big impact areas in which they can continue the process of offsetting. You can also find some nice pictures of the team planting trees on their website. <\/p>\n\n\n As one of the largest suppliers of casino games around, the Play\u2019n GO team can be found representing their brand in all the usual places – be that SIGMA or G2E. Play\u2019n GO have, as expected, collected many awards over their lifetime, such as the SBC award for Game Developer of the Year and the IGA slot of the year, which they won three times in a row. Industry awards are all well and good, but proving you can make games that players actually rate is another matter entirely. But it is no surprise that Play\u2019n GO won the AskGamblers Slot of the Year Award in 2019, as voted for by online slot players. <\/p>\n\n\n\n Through their Play\u2019N SHOW initiative they have outlined their path within the sector for the next few years. Play\u2019N GO believes that the iGaming sector is split between those suppliers and hosts who want more regulations and to promote fun and entertainment, and those who do not share those priorities. Play\u2019N GO, of course, strives to be on the right side of regulation. <\/p>\n\n\n Play\u2019n Go credit selectivity as one of the keys to their success. They choose their partners with care and recognise that whilst you have to diversify and differentiate, creating content that stands the test of time is a far greater achievement. They partner with those who share their ethos and standards, those that agree that content is important for retention, that not all content should be pushed on every player and that a feel good factor, and value for money, ultimately ensure a healthy return on investment. Play n\u2019 Go are not scared to acknowledge the risk to them as a brand if they choose poor suppliers, so they invest their money and time carrying out careful evaluations. <\/p>\n\n\n\n Landbased partners with Play\u2019n Go can avail of ground-breaking products such as OMNY. OMNY combines services, support, automation and AI, allowing operators to take advantage of the latest in professional and super efficient gaming technology: Play\u2019n GO\u2019s cashless modern sleek screens. <\/p>\n\n\n If you just can\u2019t get enough of the Play\u2019n Go team, the good news is there are plenty of ways to keep up to date with the brand. <\/p>\n\n\n\n You can find Play\u2019n GO on Twitter<\/a>, Instagram<\/a> and YouTube<\/a>.<\/p>\n\n\n\n With over 1K subscribers, Play\u2019n GO\u2019s YouTube channel showcases their games in a style true to the brand\u2019s core belief of \u2018entertainment premium\u2019 – often bypassing the gameplay and instead concentrating on the story arc. Feeling a bit like it should come with a \u201cnot actual gameplay\u201d disclaimer, the controversial move is however an aesthetic delight, and is certainly a change from the staid \u201c5 reels X 243 ways to win\u201d industry format.<\/p>\n\n\n\nWhat\u2019s on offer<\/h3>\n\n\n
Licences and jurisdictions<\/h3>\n\n\n
Pioneering <\/h3>\n\n\n
DNA<\/h3>\n\n\n
Play\u2019n GO Features<\/h2>\n\n
Responsible Gaming<\/h3>\n\n\n
Social Responsibility<\/h3>\n\n\n
Visibility <\/h3>\n\n\n
Selectivity<\/h3>\n\n\n
Social Media<\/h3>\n\n\n