Author:

David Taylor

Last Updated:

21/02/2023

Aristocrat’s New Strategic Partnership Targets North America

ARISTOCRAT’S fledgling Anaxi business has announced a new strategic partnership to deliver games to North American iGaming markets.

On Thursday (16 February 2023), the company unveiled a new deal with leading iGaming and sports betting operator BetMGM.

Making BetMGM the first operator in North America to offer this Australian-based content which is renowned the world over. 

Matt Prevost, Chief Revenue Officer, BetMGM. “Partnering with Anaxi to provide some of Aristocrat’s most iconic games supports our goal of making BetMGM online casino the best destination for players.”

Formed in 2022, Anaxi is Aristocrat’s Real Money Gaming and Customer Experience Solutions business. But that’s not all! Anaxi’s connection with Aristocrat brings with it an extensive portfolio of world-class games, creative thinking, and cutting-edge technology.

Cath Burns, Executive Vice President of Anaxi, said the company was looking forward to “continuing to innovate and create online gaming experiences that entertain for our partners and players.”
Source: Aristocrat