Table of Contents
- Overview of L&L Europe Ltd
- What The Platform Offers
- Bonuses and Promotional Tools
- L&L Europe Gaming Licences & Security
- Games Library and Suppliers
- Mobile Gaming with L&L Europe
- Payment Methods at L&L Europe
- Availability of Customer Support
- L&L Europe Ltd Gaming Affiliate Software
- Pros and Cons
Overview of L&L Europe Ltd
The first thing you notice about this company is that its brand name sounds more like a logistics company than a casino platform.
But we can assure you that this company hauls online games rather than fresh veg around Europe.
Established in 2011, they offer a ‘localised platform product in order to provide players with a quality online casino experience’.
Based in Malta, they employ 65+ people, have nine casino brands currently on their books and boast 1 Million+ players.
The main raison d’etre is that their two founders spotted a gap in the platform market.
Namely, the creation of solutions to suit a specialised and localised market.
In other words, creating bespoke white-label solutions for their clients that match the target market in a given place.
It’s a business plan that has served them well as they have gone from strength to strength in recent years, winning multiple awards, including the Best Casino Group 2019 at the CasinoMeister Awards.
What The Platform Offers
If you’ve got the cash and an idea in mind for a European-focused casino, then L&L Europe could be what you’re looking for.
Their solution includes:
- Payment methods
- Customer Service
- Customer Relationship Management software
- Affiliate Software
- Reporting Tools
- Cutting-edge web design
- Reporting Tools
Basically, if you want a cool-looking casino from a company that takes care of everything from banking to promotions and customer care, then you’re in the right place.
Bonuses and Promotional Tools
When you review the casinos L&L Europe has produced, they don’t make a massive deal about bonuses and promotions on their primary navigation.
In fact, they’re not pushing ongoing promotions very much on any of their websites. That’s because the focus is all about the gameplay with a rewards programme, seemingly, part of re-awakening dormant players or rewarding customers via direct email.
L&L Europe’s take on bonuses is at odds with a market where, in the main, casinos fill their websites with ongoing promotions, seasonal promotions and daily spins on prize wheels.
L&L Europe’s more elusive approach is nowhere more apparent than in their No Bonus Casino, where new players are rewarded with a lifetime 10% Cashback on losses with no wagering requirements. And that is all! The No Bonus Casino’s cashback is essentially the only loyalty programme L&L Europe uses in any of its casinos.
Types of promotions at L&L Europe Casinos include:
- Generous Welcome Offers
- Free Spins
- Login Bonuses
- Reload Bonuses
- Tournaments and Challenges
The marketing brain – or Customer Relationship Management (CRM) software – is handled by L&L’s marketing partner Sarah Enterprise Ltd.
They’re in charge of delving deep into the demographics and playing patterns in order to develop lead generation and retention campaigns.
What’s clear to us is that the approach is very much a direct marketing tactic and not one where a promotions page full of bonuses – that might or might not appeal to people – is constantly fettled.
L&L Europe Gaming Licences & Security
L&L Europe Ltd is licensed and regulated by the UK Gambling Commission, giving casino operators access to the world’s biggest and most lucrative gambling market.
They’re also licensed by the Malta Gambling Authority, meaning access to many EU Countries. In 2018 they also picked up a licence from bij Spelinspektionen – the regulator body for the Swedish Gambling market.
All of which makes this company a truly euro-centric machine.
In terms of security, L&L Europe’s website proudly wears the gold badge standard of security certificates; the snazzily titled ISO27001 certification.
This internationally recognised specification for an Information Security Management System isn’t easily acquired and is a giant thumbs up for L&L Europe in terms of security.
Add to that a bucket full of awards, including the aforementioned Best Casino Group 2019, as well as more recently being shortlisted for the 2023 Casino Guru Awards in the “Best Implementation of RG Tools”, and you have one incredibly trustworthy company that operates safe casinos.
Games Library and Suppliers
L&L Europe has some quality studios on its books providing Live Casino, Slingo, Table Games and Slots. There’s no sportsbook, however, so if you’re looking for a side bet on the footy, you’ll need to look elsewhere.
Software studios include:
- Big Time Gaming
- Play’n Go
- Pragmatic Play
- Evolution Gaming
- Blueprint Gaming
- Red Tiger Gaming
None of the current nine L&L Europe Casinos offers what you would call traditional bingo. They do have bingo-style games such as Bingo Staxx Thunder Power, Super Bonus Bingo and My Bingo Hall.
They are, however, very big on the new take on bingo, Slingo. They have a huge range of Slingo games.
Where do you start? L&L Europe has some great slots! It is slot heaven when you visit L&L Casinos. Longtime slot pack leaders such as NetEnt rub shoulders alongside newer graphically kick-ass companies like Thunderkick. That means there’s a wealth of variety in terms of look, gameplay, animation and features.
The power player for L&L Europe when it comes to Live Casino is the market leader Evolution Gaming. L&L Europe casinos are packed with the best from this pedigree stable, including games such as:
- Mega Ball
- Lightening Blackjack
- Crazy Time
- Speed Baccarat
Mobile Gaming with L&L Europe
If you’re checking out a casino and wondering whether to join or not, and it looks naff on a mobile, then don’t join.
There is absolutely no reason any casino should look shoddy on a handheld device in this day and age. Even a novice working in WordPress for the first time can make a website look half-decent on a mobile device.
Plus, most software studios these days produce games in HTML5, making them perfect for mobiles with the added advantage of enhanced graphics.
Needless to say, L&L Europe casinos work extremely well on mobiles.
Payment Methods at L&L Europe
L&L Europe offers a great mix of global and local payment methods to suit the players they are targeting with their casino.
Methods include eWallets, Debit/Credit Cards, Wire Transfers, pre-paid cards and mobile payments. At the moment, however, they don’t accept cryptocurrencies.
Payment mechanisms include:
Currencies available include USD, CAD, EUR, GBP, SEK and NOK.
One of the big selling points on the LYL Europe corp website is the promise of “lightening withdrawals”. This is a huge selling point, especially for frequent casino players seeking out good opening offers and fast-payment methods.
In truth, speeds vary depending on the type of method. eWallets, in general, tend to be quicker than debit cards, and although L&L casinos state that payments could take between 2 and 5 days, an average of payment within 24 hours is more likely.
Availability of Customer Support
L&L Europe offers 24/7 customer support in English, Norwegian and Swedish.
Communication channels include:
- Live Chat
L&L Europe provides new employees with “the training, support and flexibility to perform your work to the best possible standards”.
L&L Europe Ltd Gaming Affiliate Software
When it comes to finding out which websites are sending you the hottest leads, L&L leave it to Sarah. Or rather, their partner agency, Sarah Enterprise Ltd. This Malta-based multi-handed marketing company has a dedicated affiliate management team that maximises brand exposure for client casinos and supports affiliate partners. They promise increased traffic, maximum conversion and higher profitability.
Pros and Cons
- Great looking online casinos
- Good payment methods
- They place focus based on locality
- Quality game studios
- No multi-level loyalty programme
- European focused